IPHONE APP NEWS

Target's announced it is launching a scannable mobile coupon program -- the first of its kind. The opt-in program will provides Target shoppers with a customized webpage on their mobile phones, with all offers scannable at checkout via a single barcode. Target's no stranger to innovative marketing -- its gift cards are well known for their cute, gadgety ways -- and while this new program is essentially a text message driven sale (meaning it could quickly become a mere annoyance), anything that minimizes our interactions with fellow humans gets our stamp of approval, so the ability to scan your own barcode at the register? Thumbs up. The full press release is after the break.


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